Window Shopping Goes High-Tech With Motion-Sensing Interactive Displays

by , 09/22/11   filed under: Featured, Wearable Technology

gesture recognition, window shopping, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, interactive shopping, interactive fashion

German researchers are putting the “Windows” into after-hours window shopping, an activity that has been strictly “look, but don’t touch”—at least, until the stores reopen in the morning. At the recent IFA consumer electronics show in Berlin, representatives from the Fraunhofer Heinrich Hertz Institute unveiled an interactive “Shop Window” system that allows would-be customers to learn more about the products in a display, no matter the time of day (or night). Using a Microsoft Kinect-like sensor that recognizes common gestures, window shoppers can learn more about a product simply by pointing at it.

HOW MUCH IS THAT DOGGY IN THE WINDOW?

The Shop Window system consists of a flat-screen monitor, the motion tracker, and an interactive display box. When the window shopper gestures at a product of interest, the display box lights up and relevant information flashes on the screen. Similar movements control a cursor on the monitor, allowing the shopper to pull up further details or view the product in different colors and sizes.

When the window shopper gestures at a product of interest, the display box lights up and relevant information flashes on the screen.

Right now, the institute is working on perfecting the technology—filtering out reflections in the glass was one obstacle it had to overcome—but it still needs an industry partner to help bring the system to market. One thing’s for sure: department-store windows will never look the same again.

[Via PC World]

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?