Wool & Prince Claims Its Shirt Stays Fresh for 100 Days Without Washing

by , 05/03/13   filed under: Eco-Textiles, Men's Eco-Fashion

WILD AND WOOLY

Sheep’s clothes, per Wool & Prince’s research, is a natural insulator that keeps bodies warm in winter yet cool in summer. Studies conducted at both the Polytechnic Institute of Wales and the Hohenstein Institute in Germany have shown that “sleeping with untreated natural wool actually slows the heart rate and helps regulate body temperature, making for a more comfortable, more refreshing sleep.”

Sheep’s clothes, per Wool & Prince’s research, is a natural insulator that keeps bodies warm in winter yet cool in summer.

Wool doesn’t require ironing, either, which means you can throw it in your bag without worrying about it getting crumpled.

To test out the fabric’s properties, Wool & Prince gave various wool shirts to 15 “field testers” around the world. “They did everything from backpacking in the Andes to dancing in ‘Tropical’ NYC clubs,” says Mac Bishop, one of the masterminds behind the brand. “The no-wrinkle, no-odor properties of wool impressed the testers, but they wanted slimmer fits, work-appropriate patterns, and softer fabrics. So that’s what we made!”

Bishop and company developed a fit they say is comparable to a J.Crew Tailored Fit or Brooks Brothers Slim Fit shirt, to be worn tucked or untucked.

Now the label just needs the seed money the place a minimum order of 300 shirts and 600 yards of fabric at a factory and mill in Shanghai. It appears, however, that the demand for no-maintenance threads is bigger than Wool & Prince anticipated. With 19 days left to go on its Kickstarter, the company has received more than 10 times its initial funding goal of $30,000.

Limited quantities of its shirts are still available at a pre-order price of $98 apiece, but move fast. At press time, only 127 of the 500 items Wool & Prince has earmarked remain up for grabs.

+ Wool & Price on Kickstarter

+ Wool & Prince

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