Woolrich Partners With Agion to Launch Stink-Resistant Outerwear

Woolrich, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

If you spend a lot of time in the outdoors, you know your clothes can take on a mighty stench. Something about that wicking technology retains rank odors even if it does help your regulate your temps better and keep you nice and dry. But adventurers with sensitive schnozes now have reason to rejoice. At the Outdoor Retailer Market in Salt Lake City last week, Woolrich (“The Original Outdoor Clothing Company”) announced a partnership with Agion, a leader in odor-fighting solutions, to produce a line of outerwear that eliminates that not-so-fresh feeling without frequent laundering. The secret? Silver ions.

Agion Active, nanotechnology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

SWEET SMELL OF SUCCESS

Woolrich and Agion’s line will feature a one-two punch of antimicrobial protection and industrial-strength odor elimination, both on and around the fabric. Agion’s silver-ion technology puts the kibosh on odor-causing bacteria, while a natural, proprietary odor-trapping solution captures molecules from ambient odors. The company also promises that the garment will continue to perform, even after repeated washing and wear.

Agion’s silver-ion technology puts the kibosh on odor-causing bacteria, while a natural, proprietary odor-trapping solution captures molecules from ambient odors.

This all sounds fine and dandy because we’re tired of our thermal undies and workout gear smelling like wet dog. Reports about the silver nanoparticles harming plant life, however, give us pause. (We love high-tech textiles but not at the cost of the environment.) When we raised the question, Agion told us it uses very little silver, which are not nanoparticles, and the technology is totally benign.

“Agion’s silver technology is not nanosilver. The particles are much larger.” Cyndy Hunter, the company’s vice president of marketing, tells Ecouterre. “Agion not only has the widest regulatory portfolio of registrations, but has also been Bluesign-approved and is also Cradle to Cradle-approved.

Agion’s technology is used for in-body medical devices, such as catheters, as well as to preserve food and purify water. Extensive studies have been performed to determine the technology’s environmental impact, according to Hunter. “The technology uses very little silver since it is a controlled release,” she says. “And the silver is bound up chemically when released and is completely benign and no longer active.”

The collection will be available this fall.

+ Press Release

+ Woolrich

+ Agion

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