Gallery: WWF, H&M Partner on “Game-Changing” Water-Conservation Strategy

H&M, World Wildlife Fund, WWF, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, water, water conservation

H&M’s latest collaboration isn’t one you’d expect. The Swedish high-street retailer is partnering with the World Wildlife Fund on a “game-changing” water-management plan to minimize its footprint. The three-year effort is as much a matter of corporate stewardship as it is self-interest. Nearly 2.7 billion people, or 40 percent of the world’s population, live in river basins that experience water scarcity during at least one month of the year, according to the environmental group’s 2012 Living Planet report. Roughly a third of the units responsible for H&M’s wet processes are situated in areas that are now, or will be by 2025, extremely dry.

PREVIOUSLY ON ECOUTERRE: 7 Water-Saving Innovations Employed by the Garment Industry

Read the rest of this entry »

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week