Gallery: Yves Béhar Creates New Brand Image, Eco-Friendly Packaging for Ni...

Nivea, Yves Behar, eco-beauty, eco-friendly beauty, sustainable beauty, Fuseproject, cosmetics packaging, eco-friendly packaging, sustainable packaging, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

After more than a century of pampering other people’s faces, Nivea is getting a makeover of its own. The German skincare brand tapped Swiss designer Yves Béhar, founder of Fuseproject, to create a “new global design language” based on its iconic blue tin. “Our early thinking was to reduce the complexity of the current form languages, edit the numerous packaging types to a minimum set, and eliminate the proliferation of logo variations and typographic expression,” Béhar told Fast Co.Design on Tuesday.

Read the rest of this entry »

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

CURRENT USERS LOGIN

Lost your password?

  • Welcome to Ecouterre.com, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week



    The Green Shows at New York Fashion Week