Gallery: Yves Béhar Creates New Brand Image, Eco-Friendly Packaging for Ni...

Nivea, Yves Behar, eco-beauty, eco-friendly beauty, sustainable beauty, Fuseproject, cosmetics packaging, eco-friendly packaging, sustainable packaging, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

After more than a century of pampering other people’s faces, Nivea is getting a makeover of its own. The German skincare brand tapped Swiss designer Yves Béhar, founder of Fuseproject, to create a “new global design language” based on its iconic blue tin. “Our early thinking was to reduce the complexity of the current form languages, edit the numerous packaging types to a minimum set, and eliminate the proliferation of logo variations and typographic expression,” Béhar told Fast Co.Design on Tuesday.

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