Conscious-consumer focused e-commerce site Zady, opened its first-ever holiday pop-up retail shop at NYC’s LaGuardia airport this past Tuesday. The store will be open seven days-a-week during the holiday season from November 5, 2013 – January 4, 2014, running Sundays to Saturdays from 6 a.m. EST– final daily departure times at the bustling airport.
The site, which recently launched the end of August, is utilizing the the pop-up location as a a test ground towards its goal of creating a permanent brick-and-mortar location for conscious shoppers. This is the first time an online brand has taken on temporary holiday retail location in such a highly-trafficked and mainstream location as New York’s LaGuardia airport.
“We are two days into the pop up shop and it’s going beautifully. We are meeting customers from all over and the reception, thankfully, has been very warm.” says Zady co-founder, Soraya Darabi.
Zady’s holiday pop-up store will offer a wide-ranging selection of brands for travelers and shoppers to purchase holiday gifts during their travels. Participating brands include jewelry brands like Marisa Haskell and Winifred Grace, accessories and handbags from Tracey Tanner and Clare Vivier, apparel from Cotton Citizen and Sundry as well as housewares from Pigeon Toe Ceramics and Nkuku.
Five percent of every sale from the Zady Holiday Pop-up will benefit their non-profit partner, The Bootstrap Project), which works to promote and retain centuries-old crafts and customs and bring sustainable economic development to communities around the world.
“We always knew we wanted to have a brick and mortar presence. Since we cannot open stores across the country just yet, the closest we could get was opening at the airport. As people are scrambling to buy gifts for the holidays, we wanted to present Zady.com items – carefully selected, stylish ethical goods – for them to choose from,” Maxine Bédat, co-founder of Zady tells Ecouterre.
The Zady founders are excited to provide their customers with an opportunity to interact in-person with the products that make up Zady and to tell the story behind their carefully curated brands in a new way.
Darabi adds, “the Zady holiday pop-up is another way for us to reach our customers directly, creating a community of like-minded, conscious consumers who are looking for more out of the items they purchase.”