When is a T-shirt more than just another T-shirt? For ethical e-tailer Zady, the perfect topper is one that is as beautiful as the journey it took to create it. The latest in its in-house “Essentials” collection, Zady’s .02 T-Shirt is as defined by its rolled-and-tacked sleeve, slightly oversized pocket, and curved hem as it is by its product story. For one thing, it’s completely transparent—supply-chain-wise, that is. Zady partnered with American suppliers at every step of the process, from organic cotton farmers in Lubbock, Tex., to low-impact dyers in Burlington, N.C.
ETHICAL TO A TEE
Even the design of the garment has a locavore twist. To create the pattern template, founders Maxine Bédat and Soraya Darabi worked with The Pratt Institute’s Brooklyn Fashion + Design Accelerator in New York City, where the brand is based.
“Care for the environment, respect for the farmers and craftsmen, and detailed design, make this T-shirt high quality through and through,” say Bédat and Darabi. “By working with U.S. partners at every step of the apparel supply chain—farmers, ginners, spinners, knitters, sewers, and dyers—we’re learning the issues and taking them head on to create a new standard.”
Click the infographic below to view the details.